Email marketing for beginners: Expert tips
This post was first published on the SBDC blog. Understand the power of email marketing According to Kasia, many business owners underestimate the power of
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Throughout my career, I’ve had the privilege of mentoring over 1500 business owners across Australia through personalised one-on-one sessions, engaging workshops, and insightful webinars. Our advisory work spans local, state, and federal levels, including esteemed services for the City of Wanneroo and the City of Gosnells. As a Meta Business Partner, McNaught Media has been recognised for technical skills and services, unique access to advanced tools and support from Meta.
From 2019 to 2023, I delivered the Digital Solutions Program for the Commonwealth to business owners in Western Australia, Northern Territory and Queensland through business advisory and workshops. Currently, McNaught Media is proud to be a panel member of the Enterprise Skills Service for the Small Business Development Corporation, where we present workshops that foster business growth.
My insights and expertise have been featured in numerous respected media outlets, including Business News, Small Business WA, Prospa, and UWA Alumni. I’ve also shared my knowledge on various podcasts and TV shows.
Passionate about animal welfare and driven by meaningful connections, I’m always eager to explore new PR opportunities, whether as a panellist, providing expert commentary, or writing articles about social media marketing.
If you’re looking to enhance your brand’s social media presence, master Meta advertising, or need a custom workshop designed and delivered for your team or organisation, I’d love to connect! My extensive experience and passion for digital marketing enable me to craft effective, tailored solutions that meet your unique needs.
Whether your audience is on Facebook, Instagram, LinkedIn, TikTok, or X (formerly Twitter), I offer comprehensive Social Media Marketing services designed to help you harness the full potential of these platforms.
Navigating the complex world of Facebook and Instagram advertising can be overwhelming, especially when you’re managing a busy business. Fortunately, you are in safe hands as I have been creating successful advertising campaigns on these platforms for over a decade!
Whether you’re looking to build a strong foundation or refine advanced strategies, my Coaching and Training services provide practical insights and actionable strategies tailored to your unique needs.
Comprehensive Public Relations and Copywriting services designed to elevate your brand’s presence and ensure your message resonates with your audience.
This post was first published on the SBDC blog. Understand the power of email marketing According to Kasia, many business owners underestimate the power of
Mistake #1: Thinking you don’t need email marketing Even you if you have built a large following through social media, email marketing should still have
📢 Product-based Business Owners in WA: Ready to Boost your Online Sales?
Join us for an online workshop designed to help product-based businesses leverage the power of Facebook & Instagram Shopping!
📅 Date: Tuesday 15th October 2024, 11am-1:00pm (AWST)
📍 Location: Online
🔗 Register Now for $20: click link in bio section.
In this hands-on session, you’ll discover how to:
🛍️ Set up and manage your product catalogues using Commerce Manager
✨ Create stunning, customisable collections that showcase your products
🚀 Use Facebook and Instagram ads to reach a wider audience and drive traffic to your online store
🎯 Develop a content plan that turns casual browsers into loyal customers
Whether you`re just starting or looking to enhance your eCommerce strategy, this workshop will equip you with the skills and tools to take your social media marketing to the next level.
Ticket includes access to live session as well as a recording that you can access for up to 7 days.
🌟 This workshop is subsidised by the State Government through the Small Business Development Corporation.
Note: This workshop is for small business owners in WA with product-based businesses. Facebook & Instagram Shopping is not applicable for services or digital downloads.
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#PerthBusinessOwners #PerthEntrepreneurs #LocalPerthBusiness #PerthSmallBusiness #PerthMarketing
🚀 Results that speak for themselves! 🚀
I’ve been working hard behind the scenes managing Meta ads for my e-commerce client, and as you can see the last 14 days of this client’s ad account have delivered incredible ROI and cost-per-purchase results.
If you’re looking to grow your online presence and get results like these, send me a message!
I’d love to chat about how Meta advertising management can explode your reach and generate sales!
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It was a pleasure presenting a customised workshop about digital marketing for the Australian Labradoodle Association at their annual conference over the weekend.
If you would like to book me for customised training or as a speaker for your next event, send me a message today.
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🐱 Happy International Cat Day 🐱
Last week we lost our boy Bodhi too young as he became extremely unwell (it’s a long story). While I’m still processing the grief of suddenly losing a fur baby who was less than 3 years old, I am also so grateful for the time we had with him.
He was an integral part of our office life, and we miss his biscuit making, head booping, purring and sweet chirpy presence.
His big brother Kai is getting extra pats and treats as he used to love spending time snuggling and playing with him.
Time with our pets is a sacred gift and I’ve been reminded of the impermanent nature of this physical world lately - and that love is what lives on and matters above all else. 🩵🩵🩵
Today is about celebrating cats everywhere - for their quirkiness, cuteness, hilarious moments and the ways in which they teach us lessons to make us better humans.
#internationalcatday #internationalcatsday #catsofaustralia #catsofaustralia🇦🇺 #catsofinstagram #catlovers #aussiecats #catsaustralia #catsdaily #catsofaustraliahappy #catsofperth #catfun #kittensgram #catsofaustraliahere #catmodel #catsoninstagram #catslover #cathaven #cathavenperth #cathavenfoster #adoptdontshop #burmillasofinstagram #burmillacat #tuxedocatsofinstagram #tuxedocats #catsofperth #perthcats #petsofperth #perthlife
🤖 Creating Content with ChatGPT
Do you find creating content takes so much time and energy? Would you love to learn a faster way?
Join me for this upcoming workshop where you’ll learn:
🤖 How to map out your content ideas
🤖 What is AI broadly speaking
🤖 How can we use AI to support content creation
🤖 Using ChatGPT, learn how to use prompts to help you with creating content.
This workshop is subsidised by the State Government through the Small Business Development Corporation. Tickets are just $20 and include access to the recording.
Date: Tuesday 13th August
Time: 8am - 12pm
Access: this session will be run online. Access will be granted via the Humanitix Virtual Event Hub.
🔗 Register now and secure your spot by clicking the link in bio.
#perthsmallbusiness #perthsmallbiz #perthsmallbusiness #chatgpt #perthmarketing #perthsmallbusiness #perthcreatives #smallbusinessperth #perthgirlboss #perthisok #perthgram #perthsocialmedia #perthentrepreneur #perthhappenings #perthmarketingagency #perthmarketingcoach #perthbusiness #perthevents #perthadvertising #perthpop #marketingconsultant #perthdigitalmarketing #perthdesign #perthbusinessowner #socialmediaperth #perthmedia #perthlocal #perthnetworking #perthsocial #chatgptworkshop
✨ Get Your Tickets Now: Instagram Reels and Stories Online Workshop!✨
🗓️ Date and Time: Wed, 24th July 2024
⏰ 11:00 am - 1:00 pm AWST
🎫 Tickets: $20 per person - click link in bio section.
What`s in store for you:
🌟 Learn the basics of Instagram Stories and Reels
🎨 Techniques to create immersive and interactive stories
🎬 Tips for crafting engaging and shareable Instagram Reels
✨ Leveraging Instagram`s creative features
💡 Content ideas that resonate with your ideal audience
For this workshop, come prepared to:
👩💻 Bring your laptop or mobile phone with the Instagram app installed
📱 Sign up for an Instagram account if you haven`t already
Ideal for business owners in WA eager to enhance their online presence using Instagram! 🚀
You can watch the recording for up to 7 days after the workshop date.
🌟 This workshop is subsidised by the State Government through the Small Business Development Corporation.
Buy your tickets now by clicking the link in bio section.
#instagramworkshop #instagramreels #SBDCWA #BusinessGrowth #instagramcoach #SocialMediaMarketing #SmallBusinessSuccess #socialmediacoach #socialmediacoaching #perthbusinessnetwork #perthbusinessnetworking #perthbusinesscoach #perthworkshops #perthbusinesses #perthbusinessowner #perthmarketing #perthbusinessowners #perthsocialmedia #perthbusiness #perthbusinesswomen #perthcreatives #marketingtrends #marketingconsultant #perthdigitalmarketing #digitalmarketingperth #perthsmallbusiness #instagramreelstips #instagramstories #instagramstoriestips #instagramstoriesideas
💫 Tickets Now Available: Creating Email Marketing Campaigns Workshop 💫
📅 Wednesday 17th July 2024
🕙 11:00 am - 1:00 pm AWST (online)
In this online workshop, you will learn the art of crafting compelling email campaigns that resonate with your audience. From audience segmentation to email automation, we`ll dive deep into strategies that drive success.
🔍 Topics we will cover:
✅ Creating targeted and engaging email campaigns
✅ Benefits of email automation & setting up workflows
✅ Review of popular email marketing platforms
✅ Choosing the best platform for your business
✅ Strategies for improved email deliverability
✅ Analyzing email performance metrics
✅ Crafting persuasive subject lines and engaging content
Perfect for businesses wanting to elevate their marketing strategy! 🚀
Don`t miss out on this opportunity to learn, connect, and boost your email marketing game! 📈💡
Register now via link in bio. Tickets are $20 per person.
You can watch the recording for up to 7 days after the workshop date.
🌟 This workshop is subsidised by the State Government through the Small Business Development Corporation.
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This was my boys’ reaction in the background after I finished teaching a customised online workshop for the Australian Labradoodle Association tonight - @rufusandhersheyperth must have sensed that the content landed well! 😅🫶🏻🐶
#australianmarketingagency #socialmediaworkshop #businessworkshop #perthsocialmedia #socialmediamarketingagency #socialmediaexpert
🚀 Get ready to level up your online presence with our upcoming May workshops!🌟
💫 Introduction to Google Business Online Workshop - May 1st: 💫
Unlock the power of Google Business! Learn how to set up and optimize your Google Business Profile to attract potential customers. Gain insights into local search optimization strategies and make your business stand out on Google and Google Maps. Ideal for businesses with physical locations looking to boost their online visibility.
💫 Instagram Reels and Stories Online Workshop - May 15th: 💫
Harness the potential of Instagram Reels and Stories! Discover how to engage your audience and build your brand effectively on Instagram. Get hands-on tips, content ideas, and recommendations to create captivating content that resonates with your audience. Perfect for business owners aiming to elevate their online presence through Instagram.
🌟 These workshops are subsidised by the State Government through the Small Business Development Corporation.
Book tickets for each of these workshops now ($20 per person) by clicking the link in bio.
#perthworkshops #socialmediaperth #perthsmallbusiness #digitalmarketingperth #perthbusinesses
🐾 National Pet Day 🐾
Here’s to honouring our animal companions who bring so much joy and love to every waking moment of our lives!
They are a big part of our working days and add so much fun (and sometimes mischief) to the office.
Between Hershey (the French bulldog), Rufus (the groodle), Kai (the 3-legged burmilla) and Bodhi (the tuxedo cat), there is never a dull moment to be had. Not to mention the fish who were too hard to photograph for this post. 🤣
#nationalpetday #nationalpetday2024 #perthfrenchies #perthgroodles #burmillasofaustralia #perthrescuecats
👗🌟 Celebrating International Women`s Day! 🌟👗
As a female-founded and run business, today we celebrate the talent and creativity of the incredible women we work with whose passion and dedication inspire us!
The theme for this year`s International Women`s Day is "Inspire Inclusion," as when we encourage others to understand and value women`s inclusion, we forge a better world.
Happy International Women`s Day!
#IWD2024 #McNaughtMedia #WomenInBusiness #InspireInclusion #BalanceforBetter #perthwomeninbusiness #perthwomeninbiz #perthgirlbosses #perthgirlboss #perthgirlboss #femalefounder #womeninbusinessaustralia #socialmediacoach #facebookadvertisingexpert #digitalmarketingcoaching #perthbusinessnetworking #perthsmallbusiness #digitalmarketingperth #perthworkshops #perthbusinessowner #perthbusinesses #perthdigitalmarketing #perthsocialmedia #perthbusiness #perthmarketing #perthbusinesscoach #socialmediaperth #perthmarketingconsultant #perthmarketingagency #perthbranding
Our Director Kasia shared some of her insights about email marketing for businesses in this blog article for @smallbusinesswa
Email marketing is a simple and cost-effective way to deliver content, promotions and offers directly to your customers and potential customers.
You can read the full article with her top tips via the link in bio.
#perthmarketing #perthsmallbusiness #emailmarketing #smallbusinessperth #emailmarketingtips #perthisok #perthgram #perthsocialmedia #perthentrepreneur #perthhappenings #perthmarketingagency #perthmarketingcoach #perthbusiness #perthevents #perthadvertising #emailmarketingstrategy #marketingconsultant #perthdigitalmarketing #perthdesign #perthbusinessowner #socialmediaperth #perthmedia #perthlocal #perthnetworking #perthsocial #perthbusinesswomen #digitalmarketingexpert #perthbusinesscoach #smallbusinessadvice #socialmediaexpert
✨February Workshops Announcement - tickets available via link in bio 📣
It may be the shortest month of the year, but we have 2 online workshops coming up:
1. Creating Email Marketing Campaigns 📩
🗓️ Thursday 22nd February 2024
🕙 1:00pm - 3:00 pm AWST (online)
In this workshop, discover the art of crafting compelling email campaigns that resonate with your audience. From audience segmentation to email automation, we`ll dive deep into strategies that drive success.
2. Introduction to Google Business 📍
🗓️ Wednesday 28th February 2024
🕙 12:00 pm - 1:00 pm AWST (online)
This workshop will guide you through the process of setting up and optimising a Google Business Profile to provide essential information to potential customers – ideal for business owners looking to use Google Business to get found online.
Register now via link in bio. Tickets are $20 per person.
These workshops are subsidised by the State Government through the Small Business Development Corporation @smallbusinesswa
#EmailMarketingWorkshop #SmallBusinessWA #OnlinePresence #BrandEngagement #googlebusiness #SBDCWA #BusinessGrowth #emailmarketingtips #SocialMediaMarketing #SmallBusinessSuccess #socialmediacoach #socialmediacoaching #perthbusinessnetwork #perthbusinessnetworking #perthbusinesscoach #perthworkshops #perthbusinesses #perthbusinessowner #perthmarketing #perthbusinessowners #perthsocialmedia #perthbusiness #perthbusinesswomen #perthcreatives #marketingtrends #marketingconsultant #perthdigitalmarketing #digitalmarketingperth #perthsmallbusiness #googlebusinessprofiletips
After a refreshing holiday break with family and friends, we are back and feeling energised and ready for 2024.
Ways we can help you grow:
💌 Social media coaching & workshops
💌 Facebook & Instagram ads
💌 Social media management
💌 Digital marketing strategy
💌 Copywriting & public relations
Send us a message to find out more.
Wishing everyone a great start to the working year! 🎉
#perthmarketing #perthsmallbusiness #perthcreatives #smallbusinessperth #perthgirlboss #perthisok #perthgram #perthsocialmedia #perthentrepreneur #perthhappenings #perthmarketingagency #perthmarketingcoach #perthbusiness #perthevents #perthadvertising #perthpop #marketingconsultant #perthdigitalmarketing #perthdesign #perthbusinessowner #socialmediaperth #perthmedia #perthlocal #perthnetworking #perthsocial #perthbusinesswomen #digitalmarketingexpert #perthbusinesscoach #smallbusinessadvice #socialmediaexpert
🎄✨ Holiday Office Opening Hours Announcement! 🕰️🎅
📅 Closing Date: Friday, 22nd December 2023
🎄 Reopening Date: Monday, 8th January 2024
During this time, our team will be taking a well-deserved break to recharge and spend quality time with loved ones. 🌟
Wishing you all a joyful and relaxing holiday season! 🎅🤶
#HappyHolidays #ChristmasClosure #NewYearNewProjects #perthsmallbusiness #perthbusinesscoach #perthbusinesses #perthdigitalmarketing #digitalmarketingperth #perthsocialmedia #marketingconsultant #perthmarketing #digitalmarketingexpert #perthbusinesswomen #digitalmarketingcoach #facebookadvertisingexpert #facebookadvertising #digitalmarketingcoaching #marketingcoaching #perthbusinessowner #perthbusinessowners #socialmediamanagementservice #perthcreatives #perthmarketingagency #socialmediacoach #christmas2023countdown
🚀 Elevate Your Marketing Game with McNaught Media! 🚀
Unlock the secrets to successful marketing with our exclusive Coaching Packages!
💼 1-Hour Session: $200 +gst
🔥 3-Hour Bundle: $540 ($180/hr +gst)
🚀 5-Hour Package: $850 ($170/hr +gst)
💪 10-Hour Power Pack: $1600 ($160/hr +gst)
You will be mentored by our Director, Kasia McNaught, who brings 16+ years of online & offline marketing wizardry! Her expertise spans diverse industries, and she`s been an advisor for government-funded programs, including being trusted by the Commonwealth to deliver the ASBAS Digital Solutions Program.
Ready to ignite your marketing strategy? 🔥 Book a personalized coaching session with Kasia for $200 +gst for the first hour! Held over Zoom so you don`t even have to leave your office.
🌐 Areas of Expertise:
✨ Facebook & Instagram Advertising
✨ Social Media Marketing
✨ Content Creation with Canva/ChatGPT
✨ Email Marketing
✨ LinkedIn Profile Optimization
✨ Digital Marketing Strategy and much more!
📆 Don`t miss out on this opportunity to turbocharge your marketing efforts! 🚀📈 DM us to book your session now!
#businessbranding #businessadvice #marketingandadvertising #socialmediamarketing #marketingcoaching #facebookadvertisingexpert #socialmediacoach #socialmediacoaching #perthbusinessowner #perthworkshops #perthbusinesscoach #perthsmallbusiness #perthbusinesses #marketingconsultant #perthdigitalmarketing #perthsocialmedia #perthmarketing #digitalmarketingexpert #digitalmarketingcoach #digitalmarketingcoaching #perthbusinesswomen #marketingcoaches #marketingcoach #marketingcoaching #perthcreatives
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